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# Behind the work
- URL: https://www.anderswie.net/behind-the-work/
- Published: 2024-08-03T22:19:00.000Z
- Updated: 2026-09-21T20:51:53.000Z
- Author: Ramona Heller

## Ramona Heller

### Brand Space Designer  
Founder of anderswie

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![Bildschirmfoto vom 2024-09-16 12-54-42.png](https://www.anderswie.net/content/images/2026/06/Bildschirmfoto-vom-2024-09-16-12-54-42-1.png)

**Trained as a Designer for Visual Marketing and self-employed with anderswie since 2007.**  
More than 20 years of experience with retail spaces, events, window displays, offices, showrooms and brand staging. Today, my focus is on **brand spaces for retail and public environments** — and on identifying where design already works and where there is still untapped potential.

#### More about my journey ↓

****I trained as a Designer for Visual Marketing** at a Munich-based company that created events as well as window displays and showrooms. Early on, I worked on projects for brands and companies such as ****Cartier, Wempe, Orion, Sachs, Edeka and Vontobel — including work connected to the Salzburg Festival**.

This meant I learned both sides from the very beginning: ****spaces that sell, and spaces that create experiences.**

****I founded anderswie in 2007.** Since then, I have designed spaces and brand environments ranging from ****window displays, trade fair stands and offices to events, film sets and photo shoots.**

Over the years, I learned something important: ****beauty is rarely the deciding factor. What matters is whether a space makes use of the potential already within it.**

Today, my focus is on ****brand space design for retail and public environments**. I look for the places where a space ****could be doing more than it currently is** — through sightlines, circulation, atmosphere, brand impact and the way the space is used.

****My toolkit is more than 20 years of experience and a trained eye for those moments when something almost feels right — but only almost.**

****My work follows a simple principle: discover the potential. Find the levers. Develop the design.**

### Spaces, Brands and Staging

My work today didn’t begin with business spaces. It began with window displays, events, brand staging and temporary spaces.

[From the Archive →](https://www.anderswie.net/from-the-archive/)

**If you would like to discover what more your business space could do for you, we start with five questions.**

[Start the Space Impact Check →](https://www.anderswie.net/discover-your-spaces-potential/)

## CONTACT

Let’s find out what your space is really communicating.

[Get in touch](https://www.anderswie.net/contact/)